Insights on how the world sees and trusts the four major institutions: government, media, NGOs, and business. Recently, the 2021 Edelman Trust Barometer was launched. As business consultants, we are following the results of this study with great interest, as it gives an insight into how the world sees and trusts some of the most…
❓ What are the books that made you try a new approach or change something when it comes to your business strategies?
📕 The Tipping Point by Malcolm Gladwell is the book that inspired our unique approach to strategic account management. In this book, Gladwell shares his thoughts on how what he calls “social epidemics” are generated.
☑️ Based on Gladwell’s idea of the 3 types of persons that are essential in generating a social epidemic, we have created a similar structure for the ideal account management team.
From our experience, companies register an increase in sales, customer opportunities, and customer engagement.
We have also developed a training programme focused on building account management teams based on this approach.
If you are looking for books to add to your 2021 reading list, you may check Nassim Nicholas Taleb’s Book – Antifragile: Things That Gain From Disorder. Watch this video to discover some of the business lessons we learned as entrepreneurs from this book. Check Our recommendations section for more books to inspire you in…
What are your favourite 📕 books on advertising? We recently came across David Ogilvy’s book Confessions of an Advertising Man. What we most love are the timeless insights it provides on direct marketing, managing a business, and managing customers. 🎬 Watch this video to learn more about David Ogilvy’s success story in the advertising industry….