What can businesses learn from Edelman Trust Barometer?

Insights on how the world sees and trusts the four major institutions: government, media, NGOs, and business. Recently, the 2021 Edelman Trust Barometer was launched. As business consultants, we are following the results of this study with great interest, as it gives an insight into how the world sees and trusts some of the most…

Finding inspiration in books – Confessions of an Advertising Man

What are your favourite 📕 books on advertising? We recently came across David Ogilvy’s book Confessions of an Advertising Man. What we most love are the timeless insights it provides on direct marketing, managing a business, and managing customers. 🎬 Watch this video to learn more about David Ogilvy’s success story in the advertising industry….