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Tag: Account Management

Finding inspiration in books: The tipping point

❓ What are the books that made you try a new approach or change something when it comes to your business strategies?

📕 The Tipping Point by Malcolm Gladwell is the book that inspired our unique approach to strategic account management. In this book, Gladwell shares his thoughts on how what he calls “social epidemics” are generated.


☑️ Based on Gladwell’s idea of the 3 types of persons that are essential in generating a social epidemic, we have created a similar structure for the ideal account management team.

From our experience, companies register an increase in sales, customer opportunities, and customer engagement.

We have also developed a training programme focused on building account management teams based on this approach.

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Alexandra House
3 Ballsbridge Park
Ballsbridge, Dublin
D04 C7H2
Ireland

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Széki Palace
37 Regele Ferdinand st., Suite 12
Cluj-Napoca
400027
Romania

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Ireland: +353 (1) 664 1465
UK: +44 20 8144 8846
USA: +1 (949) 484-0610
Romania: +40 748 891 891
info@xtensos.com

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